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DUFFY'S CULTURAL COUTURE
Saturday, 15 August 2015
Is There Crime or Not?: Part Two
Topic: COMMUNITY INTEREST
 

 

 
 
 
 Is There Crime or Not?: Part Two

 

 

 

By Tammy Duffy

 


 

 

 

 

In January 2015, Duffy's  Cultural Couture wrote a column, Is There Crime or Not? as a direct result of a press release sent out by the Hamilton township leadership. (link to Duffy's original article is below

http://www.tammyduffy.com/ARTFASHION/index.blog?start=1422147900&topic_id=1130212

 

This week again, as a direct result of a demonstration in front of the municipal building, focused on crime, the same press release was sent out again.  This press release touted," Hamilton has the lowest crime since 1977." 

(see link : http://www.hamiltonnj.com/featured/?FeedID=1178)

 

The Hamilton Township Police department also recently released a report (http://hamiltonnj.com/filestorage/228428/228430/229525/252291/Police_Division_2014_Annual_Report.pdf).  In their report, The Hamilton Township Police department demonstrated the following:

 

Total Summonses: 2014 --- 8110 and in  2013 --- 7369

Total ARRESTS: In 2014: 3393 arrests

Total ARRESTS In 2013: 3355 arrests

CONFIRMED SHOOTING INCIDENTS: In 2014: 8 shootings and in 2013: there were 12 shootings.

 

However, the statistics are not adding up to the lowest since 1977 as the Mayor is stating nor what is demonstrated on the recent crime reports from the state.  The old saying, "Garbage in = Garbage out" seems to be the strategy utilized by the Hamilton township leadership when developing their crime reports.  The FBI and NJ State Police Data only goes back to 1989. We seriously doubt the township of Hamilton has their data from 1977-1989. We have been to their records department, its a disaster.

 

In 2014, the report states there were only 9 robberies in 2014 in Hamilton. Just nine? Down from the double digits demonstrated since 1989.  

 

See All the data since 1989 below for Hamilton Township. 

 

 

Hamilton Township Crime Data: Source Nj State Police Reports        
Year 1989 1990 1991 1992 1993 1994 1995 1996 1997
Crime index total 3019 2801 2916 2794 2678 2411 2605 2445 2147
Violent crime 130 137 135 132 115 151 165 147 157
Non Violent Crime 2889 2664 2781 2662 2563 2260 2460 2298 1990
Murder 1 3 0 0 1 2 3 0 1
RAPE 5 2 2 6 5 15 15 14 9
Robbery 67 80 80 77 64 68 75 67 70
Aggravated Assault 57 52 52 49 45 60 72 66 70
                   
Hamilton Township Crime Data: Source Nj State Police Reports        
Year 1998 1999 2000 2001 2002 2003 2004 2005 2006
Crime index total 2151 2080 2373 2624 2260 1882 1904 1876 125
Violent crime 139 150 161 169 158 118 162 172 17
Non Violent Crime 2012 1930 2212 2455 2102 1764 1742 1704 108
Murder 0 0 1 1 1 1 0 2 0
RAPE 3 3 3 7 7 3 7 9 3
Robbery 65 93 89 99 89 77 83 93 6
Aggravated Assault 71 54 68 62 61 37 72 68 8
                   
Hamilton Township Crime Data: Source Nj State Police Reports        
Year 2007 2008 2009 2010 2011 2012 2013 2014 2015
Crime index total 1925 2083 1922 2076 2015 2189 2073 1039 868
Violent crime 198 177 208 189 186 199 190 90 91
Non Violent Crime 1737 1906 1714 1886 1829 1998 1883 949 777
Murder 0 1 0 2 0 0 1 0 0
RAPE 8 9 10 3 10 8 4 9 9
Robbery 103 93 107 101 82 100 78 9 35
Aggravated Assault 87 74 91 83 95 81 103 28 47
 
 
 
The numbers do not add up. What is demonstrated on the State report does not match what is in the local report and what residents are seeing happening on the streets.

 

In 2013, there were 0 rapes in Hamilton. In 2014, there were 4 and in 2015, year to date, there have been 9.  This is not representative of a decrease in rape in the township. Does rape not matter or count as a crime by the township leadership?

 

In 2013, there were 78 robberies in Hamilton. In 2014, there were 9 according to the report submitted by township officials, and in 2015, there have been 35 thus far. Again, not representative of a decrease in robberies in the township. Do robberies not matter or count as a crime by the township leadership?

  

In 2013, there were 102 aggravated assaults. In 2014, there were 28 according to the report submitted by township officials. In 2015, there have been 47 thus far. Again, not a representation of a decrease in aggravated assault. Does aggravated assault not matter or count as a crime by the township leadership?

 

 

Effective law enforcement requires accurate crime statistics in order to identify the extent, type, and location of criminal activity. Criminal Justice administrators and planners have long recognized the Uniform Crime Reporting Program as the vehicle to accomplish this objective. The success of the Uniform Crime Reporting System cannot be realized without the cooperation extended by each of the 542 law enforcement agencies of the State, the New Jersey Chiefs of Police Association, and the County Prosecutors Association. It is in the interest of more effective law enforcement to the eight million residents of New Jersey that accurate data be submitted. Falsifying a report, especially in conjunction with an election year, is just criminal.

 

 Source for data in article: http://www.njsp.org/info/stats.html


Posted by tammyduffy at 9:42 PM EDT
Updated: Saturday, 15 August 2015 9:58 PM EDT
Trevor Wheatley: graffiti artist turned multimedia artist
Topic: ART NEWS


 


 

 

Trevor Wheatley:

Graffiti artist turned multimedia artist 

 

 

                 

 Trevor Wheatley has a way of turning language on its head. His recent public pieces—gigantic typography installations that poke fun at popular culture—have earned him a devoted Instagram following, attention from bigtime design magazines, corporate partnerships with brands like Stussy, and high-profile commissions (including a super-secret piece for the first Wayhome festival outside of Toronto, Ontario). It proves the young multimedia artist is making work that speaks to people—both literally and figuratively.

As a young kid, Wheatley gravitated toward graffiti. Though it was mainly because of how accessible it was, the hobby got him into art school, where his focus shifted to studio work. According to Wheatley, he fits the typical cliché of graff-kid-turned-studio-artist. But unlike some of his peers, he still embraces his graffiti roots: “A lot of graffiti writers who now make studio work don’t acknowledge their past. They think that narrative is something that will bring them down,” he told us. Now, he spends most of his time in an industrial building in downtown Toronto that he shares with his collaborator Cosmo Dean, working on public commissions and contemporary work for galleries. “It’s a 3,000-square-foot dungeon, and I love it.”

 


 

 

 

His public installations started with a commercial edge: “The idea was to critique the place of advertising in the public sphere and construct a hypothetical space where commercial symbols might be neutralized as corporate signifiers.” To Wheatley, the ultimate neutralizing factor is nature, something he learned while travelling in Cuba. “The projects we shot there were all about branding and how its power can be stripped or inverted by creating non-commissioned ads.” By taking commercial logos far away from their typical habitat (i.e. urban spaces), he encouraged viewers to reflect on their relationship with the text. For example, a gigantic Nike logo made of wood scraps, suspended in a barren countryside elicits a completely different emotion than the swoosh on a city billboard. “Cities have a lot of visual noise—my work in visually competitive spaces wouldn’t create the same interruption that it does in nature,” he notes. Ironically, it was after seeing this work that brands like Stussy started commissioning Wheatley to create his own interpretations of their logos.

 

His recent personal projects—sculptures that read things like SQUAD, BLESS, DIME and FRESH—are a cheeky ode to pop culture and our Urban Dictionary era. In addition to being visually stunning and intricate, there’s still a sense of playful contrast: “The pieces juxtapose the urban with the natural through a physical realization of slang, trend and the re-contextualization of popular language. I generally have some sense of how the piece will react to the location.” For instance, carving FRESH out of ice on a beach was an obvious way to access various levels of meaning. Others, like BLESS suspended over waterfall or SQUAD hanging among fall leaves, were left to the observer to ponder. Interestingly, how the installations decompose is almost of equal importance to Wheatley. “It’s been fascinating to see how the materials age and degrade and become part of the landscape over time.” Wheatley is quick to note that he only leaves behind materials that won’t harm the environment—he’s had an intense respect for nature ever since spending childhood summers at a camp near Sudbury.

 


 

 

 

 

Working in the wilderness gives Wheatley a way to control the viewer’s interpretation, but his shoots also rely on nature’s unpredictability. Even with months of planning, his team (which usually consists of Dean and a few other collaborators) is always prepared to welcome the unexpected—like inquisitive horses in the countryside or a torrential downpour. “Weather never dictates the date of a shoot,” he explains. In fact, bad weather can actually make for an even more interesting outcome. When his team shot SNITCH, they were hoping for a calm winter day, but instead got a gusty blizzard. Wheatley ended up wading knee-deep in a stream and almost freezing to death. “The photos came out icy and violent but better than we could ever have hoped.” It’s a testament to his adventurous spirit, and willingness to get a little dirty (or cold and wet), for his work.

 


 

 

 

Despite a strong Instagram presence, Wheatley is cautious about social media—especially the pressure to cater to your fans. “I know what kind of work will be received well on social media, so I try not to let that affect what I do too much.” It’s not surprising then, that he and his partner Cosmo Dean are planning to venture in a completely different direction for an upcoming show this fall—“it won’t be text-based,” he reveals. But blazing new trails comes naturally to the artist, and his fearless attitude keeps fans excited for whatever’s coming next: “As Cosmo and I like to say whenever we agree on an idea: ‘let’s get it.’”


Posted by tammyduffy at 9:41 AM EDT
Updated: Saturday, 15 August 2015 9:49 AM EDT
Walking To the Sky
Topic: ART NEWS


 

 
 
Walking To The Sky Sculpture
 


 

 
 
 

Walking to the Sky is a public sculpture by Jonathan Borofsky. The original was installed at Rockefeller Center in the fall of 2004 before being moved to the Nasher Sculpture Center in Dallas, Texas in 2005. A copy is installed on the campus of Carnegie Mellon University in PittsburghPennsylvaniaUnited States. Another copy is installed in front of the Kiturami Homsys Co. building in Hwagok-dong, Gangseo-gu, SeoulSouth Korea.

 

The seven-ton work depicts a little girl, a businesswoman, a young man, and several others scaling a soaring 100-foot-tall stainless steel pole. Three people are looking upward from the base of the pole, which points to the east at a 75-degree angle.

 


 

 

The piece was inspired by a story that Borofsky's father used to tell him when he was a child about a friendly giant who lived in the sky. In each tale, father and son would travel up to the sky to talk to the giant about what needed to be done for everyone back on earth. The artist says the sculpture is "a celebration of the human potential for discovering who we are and where we need to go."

 


 


 

 

Carnegie Mellon installed "Walking to the Sky" in May 2006 on its campus in front of Warner Hall just off Forbes Avenue. The sculpture was a 'gift' from CMU Trustee Jill Gansman Kraus (A'74) and her husband, Peter Kraus, of New York City. The sculpture generated controversy among the student body for its appearance, the choice of location, and the lack of campus involvement in selecting and siting the piece. The campus newspaper described it as "an eyesore" and "a huge phallus" while others have expressed displeasure at its location as one of the first things seen of the campus from Forbes Avenue. Due to apparent structural instability, the sculpture had to be replaced with a more structurally stable version in October 2009. 

 


 

 

 


Posted by tammyduffy at 12:01 AM EDT
Monday, 10 August 2015
Award-Winning Scream Machines Take Center Stage on National Coaster Day August 16
Topic: COMMUNITY INTEREST


 

 Award-Winning Scream Machines Take Center Stage on National Coaster Day August 16
 
 
 
 Thirteen thrill rides that loop, launch, roar and soar will take center stage when Six Flags Great Adventure celebrates National Coaster Day August 16, presented by Outback Steakhouse.

 

“Our coasters rank among the best in the world, so what better place to celebrate roller coasters than at the world’s largest theme park,” said Park President John Fitzgerald.

 

From extreme, record-breaking heights and speeds to high tech and hybrid, Great Adventure’s coaster collection is also one of the most diverse on the planet, Fitzgerald said. The park’s roller coasters are continually recognized by reputable travel, news and amusement industry publications. Several of the most recent accolades include:

 

·         El Toro

o   No. 1 wooden coaster in the world by Theme Park Insider 2015

o   Top 10 Best Roller Coasters by USA Today and 10 Best 2015

o   No. 1 Best Wooden Coaster by Mitch Hawker’s Internet Poll 2012 - 2014

o   No. 2 Amusement Today’s Golden Ticket Award for Best Wooden Coaster in the World 2014

 

·         El Diablo named Best Roller Coaster 2015 by Philadelphia Magazine

·         Kingda Ka

o   No. 2 Best Thrill Ride by NJ.com 2015

o   Top 7 Theme Park Wonders of the World by Orbitz 2015

o   Tallest Roller Coaster in the World 2005-2015

·         Nitro

o   No. 1 Best Thrill Ride by NJ.com 2015

o   No. 5 Amusement Today’s Golden Ticket Award for Best Steel Coaster in the World 2014

 

·         BIZARRO, GREEN LANTERN and Runaway Train named Top 10 Best Thrill Rides by NJ.com 2015

 

In celebration of National Coaster Day, Six Flags Great Adventure will host a fiesta in Plaza del Carnaval, a Mexican-themed section that features the intense, hybrid wooden coaster El Toro and the looping thrills of the new El Diablo. Special activities also include coaster trivia and prizes, a live DJ and Latin dance lessons outside the new Macho Nacho cantina which will offer special deals for its grand opening.

 

 Fans can vote for Kingda Ka as “Boldest Coaster” and enter to win a VIP trip atwww.sixflags.com/BoldestSweeps


Posted by tammyduffy at 2:35 PM EDT
Sunday, 9 August 2015
FREE Bike Ride Event
Topic: COMMUNITY INTEREST

 

 

 

FREE EVENT 
 
 

LAWRENCE HOPEWELL TRAIL & MERCER COUNTY PARKS COMMISSION TO HOST

 

2nd ANNUAL FULL MOON RIDE




Nighttime bike ride set for Sunday, August 29, at Mercer Meadows

 What:                  FULL MOON BIKE RIDE

When:                 Saturday, August 29.  Check in and ride at 9 p.m.

Where:               Start and end at the parking lot at Rosedale Lake in Mercer Meadows, Hopewell

Charge:              The only “charge” is to have fun, although donations are welcome to support LHT activities

 

(Hopewell, N.J.) – After the sun sets on Saturday, August 29, a full moon will provide illumination as bicyclists ride along Rosedale Lake, through meadows and under the tree canopy in wooded sections of Mercer Meadows in Hopewell Township. They will be participating in the second annual Super Moon Bike Ride at Mercer Meadows, sponsored by the Lawrence Hopewell Trail and Mercer County Park Commission.

All riders aged 12 and up are invited to participate in the six-mile loop along the Lawrence Hopewell Trail, the Maidenhead Trail and the Twin Pines Trail. The ride, expected to take about 45 minutes, is free to all, although donations are greatly appreciated. Advanced registration for every rider in the family is highly recommended at www.lhtrail.org.

 

Go to this link below to Register for this FREE event

 

 http://lhtrail.org/2015/08/lawrence-hopewell-trail-mercer-county-parks-commission-to-host-2nd-annual-full-moon-ride/

 


Posted by tammyduffy at 10:52 AM EDT
Updated: Sunday, 9 August 2015 10:55 AM EDT
Saturday, 8 August 2015
It's Time For The Talk


 

 

 


 

 
 “I’m glad my daughter is dead.”

 

 

This was the statement made by a parent at a grief support meeting. His voice was calm and steady as he explains what sounds so terrible coming from the mouth of a parent, but everyone listening to him in a small multi-purpose room at a high school in Bristol Township.

 

 

This parent loved his daughter, just as the other parents in the room loved their daughters and their sons. But his child was gone long before she died. He is not glad for the death of the little gymnast who flipped fearlessly across a balance beam, he’s glad the 34-year-old drug addict she became isn’t struggling anymore. He’s glad that, because she’s dead, he doesn’t have to spend any more days fearing she’ll die.

 

 

He’s telling his story to members of GRASP — Grief Recovery After a Substance Passing — a twice monthly meeting of grieving family in the Pro-Act offices on Veterans Highway.

 

It's time you spoke to you kids about heroin,  don't ignore this epidemic.

 

 


Posted by tammyduffy at 6:19 PM EDT
Updated: Saturday, 8 August 2015 6:21 PM EDT
Retired Hamilton Police Officer Kidnaps Dogs
Topic: COMMUNITY INTEREST

 
By Tammy Duffy 
 

photo by Regina Zimmer 
 
 
 
It's summertime and most Americans dream of taking a relaxing vacation.  The families with pets must find a safe environment for their pets to stay if they cannot take them on vacation with them. You want your pets and home safe while you are away.
 
 
Recently the Zimmer family in Hamilton, N.J., (Mercer County), lived through a vacation nightmare due to a dog sitting service they hired while they were away on vacation.  
 
All five of of the Zimmer's dogs (seen in photo above) were stolen by another Hamilton resident, David Bannister.  It was shared with DCC that Bannister is a retired Hamilton police officer.  The irony of this is George Zimmer, who is the dog's furdaddy, we were also told , is also a retired Hamilton police officer. 
 
 
The dog sitters boyfriend (David Bannister of Hamilton NJ) stole the keys to the home and kidnapped all the dogs.  When the owners and others realized what was going on, they called the police. Upon calling the police, Bannister, returned 4 of the 5 dogs, but kept one.  It was believed that he either lost the one dog or was playing games. He would not return Sprocket, an 11 year old grey Italian greyhound.
 

Sprocket during happier times 
 
 
The owners of these beautiful dogs were disgusted, heartbroken and terrified of what this retired Hamilton police officer was doing to their dogs. When Sprocket was not returned they feared that he was dead. This is a nightmare that no pet owner should ever live through.  
 
The dognapper, Bannister, did not have permission to enter the home.  He broke in with the keys that he stole from his girlfirend. Evidently he had a fight with his girlfriend, Sher, (who has been watching the Zimmer's dogs for over a year) and this was his way of getting back with her, to steal the dogs. 
 
The traumatized dogs have all since been returned to the Zimmers. These furbabies, owned by the Zimmer's will get lots of love and warmth, to make them feel safe and loved again.
 
There are lessons to be learned here for all pet owners. 
 
As pet owners, we never want anything to happen to our pets while we are away. We have to trust people with them. The Zimmer's used this particular pet sitter for over a year, but one never knows what can happen. Many of these pet sitting services have no bonding, no insurance, no nothing. You may chose to use a neighbor, but still, there are no guranatees. Many of the services you can hire have no process to ensure that things like this cannot happen. The pet sitters never say,"We keep your keys in a safe so no one has access to them but me." 
 
I highly recommend the following before you hire these types of pet sitting services or have a neighbor watch your furbabies. Do not take anything for granted. These are your kids, part of the family. 
 
1.  Insist on visiting the dog sitters home. See how they live.
 
2.  See where and how they will keep your keys when you are away. If they are just thrown on a pile. Do not hire them. 
 
If the prospective dog sitter will not do this. Do not hire them. Seeing their home will help you see how clean they are and whether or not they will keep your home clean and safe.  Also look to see whether or not they have a lockbox for the keys.  Ensure that they are actually using the lockbox.
 
3.  Ask them questions about their personal life. Share this story about Sprocket and they when ask, "Why are you asking me this?"  , ensure them you just do not want this to happen to you.  If they do not have a stable homelife (I am rather confident this probably was not the first horrific thing Bannister has done) this could effect your pets. 
 
4.  Many of these businesses hire someone locally to be the actually sitter and its not the owner of the business doing the sitting. If they are sending someone else, get the background check (ask to see a copy of it)they did that person. If they do not have it, do not hire them. 
 
5.  Set up security cameras so you can watch them while you are away on your smart phone or mobile device. You can buy a camera, they are wireless,not too expensive,and very easy to set up.  This will give you a piece of mind as well. The cameras can be set up to ping you with a sound on your mobile device when there is something going on. 
 
Remember these are your kids, part of your family. Do not cut corners and remember we live in a very different world these days.  
 
Those of you who know me, know that I am very picky when it comes to my furry kids. They are my world. I recently rescued 3 dogs from horrific situations.
 
For more than twenty five years I have used Windy Hill Kennels in Allentown, NJ. I have never had an issue, ever. EVER!!
 
My fur babies are kept safe, comfortable, fed, warm or cool (depending on the season), played with, get their meds, and just plain loved. I have a piece of mind that when I have to leave them, they are always safe and loved. My one gal, Ginger used to have to get lots of medicine every day before she crossed the rainbow bridge. I knew that the team at Windy Hill would never fail me and take wonderful care of my baby Ginger when I had to travel.
 
I highly recommend using Windy Hill. Their prices are reasonable and they have a wonderful groomer as well on staff.  They can coiff up your kids upon your return from your trip.  Here is a link to their site below. Make sure your pets are all up to date with their shots and bordetella and you are on your way to a safe and pleasurable vacation, with a piece of mind your kids are safe.
 
 http://www.windyhillnj.com/
 
 
One can only hope that the Zimmer's are not influenced or convinced by anyone to not file charges against this dognapper. The tempation is there, a cop always supports another cop. If the town leadership and police departments allow for this kind of behavior to flourish, this is a town that is set to surpass the crime levels of Camden, NJ.  If anyone comes into your home, unwanted and steals your pets, there should be no question, but to send that person to jail for a long time. They should be considered a danger to society. What would stop him from using this same "logic" towards a person. People who abuse animals are found in many cases to be dangers to society. We hope the Zimmer's do the right thing and file a complaint and have this man arrested. Doing anything else would just be submitting to peer pressure from the police department and the towns leadership. 
 

Posted by tammyduffy at 8:09 AM EDT
Updated: Saturday, 8 August 2015 6:55 PM EDT
New Doors for the Princeton Art Museum
Topic: ART NEWS

 

New Doors for the Princeton Art Museum

 


 

 

The Museum’s front lawn has been home to a number of compelling works of art, from Pablo Picasso’s Head of a Woman to Magdalena Abakanowicz’s Big Figures to such short-term installations as Doug Aitken’s migration (empire) and, most recently, two remarkable sculptures by Alexander Calder. Now the lawn is poised to receive a new commission designed especially for the site by Doug and Mike Starn. Working from their studio in Beacon, New York, the Starns—twin brothers who are among the most powerful sculptors working today—have designed a monumental glass and steel sculpture in response to Princeton’s arboretum-like campus. Featuring eighteen-foot-tall panels of extraordinary color made in a new glass-dyeing technique pioneered in Germany, the work is scheduled for an early summer installation. Watch the Museum’s website, Facebook page, and Twitter feed for progress. 

This important new commission will join Princeton’s landmark collection of public art and has been made possible by the exceptional generosity of Shelly Belfer Malkin, Class of 1986, and Anthony E. Malkin, and by the John B. Putnam Jr. Memorial Fund. 

 


 


Posted by tammyduffy at 6:50 AM EDT
Updated: Saturday, 8 August 2015 6:51 AM EDT
Friday, 7 August 2015
Hunterdon Art Museum Social
Topic: ART NEWS


 

Hunterdon Art Museum: GREAT NEW EVENT!  FREE 
 
 
 Looking to get out of the house, meet new people and treat yourself to a fun night out?
 
 
The Hunterdon Art Museum is forming a new social group and is celebrating with a free wine-and-cheese event on its terrace Friday, August 14.
 
Everyone is welcome to attend the HAM Friends’ first-ever gathering, which begins at 7 p.m., and help plan future events for this new organization. Possible activities currently under consideration include a tango on the terrace night, a meditation and yoga event, and a film viewing followed by a discussion.
 
No reservations are necessary. For more information, contact the Museum at 908-735-8415.
 
 
The Museum is at 7 Lower Center St. in Clinton, New Jersey, 08809.
 
 
 
 
 


Posted by tammyduffy at 2:22 PM EDT
Thursday, 6 August 2015
What is Victoria Secret's Real Secret?
Topic: FASHION NEWS

 

What is Victoria Secret's Real Secret? 

 

 


 

 

 

Almost every woman and man has gone lingerie shopping. They buy for themselves, their lovers, a new romantic interest, etc. It's quite enjoyable to see men trying to negotiate their way around huge displays of pink and champagne-hued lace, or make awkward eye contact with the provocatively dressed sales girls.  

 

The feeling of embarrassment and fear in equal parts, while being utterly incongruous, is palpable. Even the frothy Frenchness of the word – ‘lingerie’ – seems designed to keep all decent men a good 15 feet away from the windows, lest they be accused of being risque.

 

It was the universal certainty that most men would rather be in a war zone than a women’s underwear store that led Californian native, Roy Raymond to set up Victoria’s Secret back in 1977. A Stanford business graduate, Raymond hit on the idea when he tried to buy some underwear for his wife and was left feeling like he was about to be put on some sort of register. What if there was a nice place that men could feel comfortable in; a shop where they could browse at their leisure without having to manically flash their wedding bands?

 

He opened his first store in Palo Alto, now famous for breeding 27-year-old trillionaires, but then just a suburb of a California suburb. The shop was the quintessential American vision of an English boudoir. The brand was called Victoria’s Secret after Queen Victoria - the figurehead of a notoriously repressed era. The name suggested a veil of respectability pulled over ‘secrets’ hidden underneath.

Raymond’s homage to the boudoir was all about seduction, with dark wood and red velvet sofas and silk drapes featuring heavily in the décor. However, the real genius in his idea was not the marketing to men – that actually proved the business’s downfall, more of which later – but the attempt to provide something in the middle of either joyless, functional underwear and pieces only fit for a wedding night.

 

At the time, such a compromise did not exist and Victoria’s Secret changed that, bringing flirty bras and delicate lace thongs in a rainbow of colours to a newly sexually liberated generation who were more than happy to invest in fun, pretty pieces that only a few people (you would hope) would ever see.

Raymond launched a Victoria’s Secret catalogue, which in pre-Internet days went down very well, and allowed the brand to reach customers across America. By 1982, he had opened another three stores in the Bay Area and the company was making more than $4m in annual sales.

And yet he was reportedly nearing bankruptcy. In marketing only to men, Raymond forgot the basic principle that most of a women’s underwear drawer will be purchased by her and not her other half. And as has been proved time and time again, men will never completely understand such female items, like when Dolce and Gabbana expressed their confusion at women's refusal to wear shape-correcting corsets all the time. (Dolce also added that: 'For me, it is impossible to see a woman in flat shoes' – try running in them, Domenico…). Alienating the main consumers of women’s underwear, i.e. women, was probably not the most sensible idea, and in 1982, Raymond sold the company to sportswear mogul Leslie Wexner for around $1m.

Wexner quickly set about correcting the mistake, while keeping the ‘English’ vibe that always goes down well over the pond (even setting up the home address as No. 10 Margaret Street – despite the headquarters being located in Ohio). His aim was to bring a touch of Anglo-Saxon class to the underwear drawers of the average American women. He toned down the catalogue so that it appealed to women as much as it did to their husbands, and cleansed the stores of the dark woods and plush sofas, replacing them with chintzy floral prints, gilded perfume bottles and neatly hung pieces in soft, flattering lighting.

 

Wexner’s hunch paid off. By 1995 when the brand launched its now iconic catwalk shows, featuring supermodels including Helena Christiansen and Tyra Banks, Victoria’s Secret had become a $1.9bn company, with 670 stores across the US. Today the brand control a huge 35pc of America’s lingerie market (according to Forbes), with sales over $6.6bn in 2013.

Sadly, despite his original foresight, Raymond did not share in this success. After staying on as president for a year, he left to form another retail and catalogue company, this time in children’s clothes. His brand My Child’s Destiny was declared bankrupt within two years, leaving Raymond personally liable for its debts.

 

 The Raymonds lost two homes and their cars. In 1993, after another failed business attempt – this time a children's bookshop – the couple divorced. In August that year, Roy Raymond jumped to his death from San Francisco’s Golden Gate Bridge. 

 

As far as Victoria's Secret went, Raymond’s instinct was spot on, but his implementation lacked the understanding of his successor, leaving him to become a cautionary tale for entrepreneurs. However, his legacy lives on: thanks to Raymond, right now there are several of the world’s highest paid supermodel’s preparing to strut down a catwalk in little more than feathers and Swarovski crystals alongside Taylor Swift and Ariana Grande in a televised production that draws in almost 10 million viewers globally.

 

 In 2017, it will mark the 40th anniversary for Victoria Secrets. One can only hope they create a new line that has RR initialed in it somewhere to bring homage to the man who started it all in 1977, Roy Raymond.  

 

 

 


 


Posted by tammyduffy at 6:24 AM EDT
Updated: Thursday, 6 August 2015 6:24 AM EDT

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