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Sunday, 14 February 2016
Malan Breton: Fall Winter 2016 Collections at Gotham Hall


Malan Breton: Fall Winter 2016 Collections

at Gotham Hall






On February 11th at Gotham Hall in NYC, , Taiwanese-born American designer Malan Breton based in New York City showed us effortless, classics. Breton launched his namesake label "Malan Breton" in 2005. The label is associated with menswear, womenswear, outerwear, accessories, and bridal.


If there is one fashion icon through the ages that men have aspired to look like, it is undoubtedly James Bond, agent 007, super spy, super stud, super stylish and the most fashionable. The 60s look is everywhere now and nobody carries it better than the models on Malan Breton's runway.



The first look traveled us back in time to the world of bell bottoms. These were utterly fantastic. These Beauties have been specifically designed for the flare wearer. We think Breton hit this look spot on with the addition of an extra long shirt beneath a super sleek jacket. 



 This model below, with his super fit body, defined muscles and slim lapels, slim trousers worn with another extra long shirt, slim tie and a gold embellishment on his breast pocket.  It is thoroughly classic tailoring .... the jacket is tight through the body and sleeves , and it is short like the current men's fashion trends (it doesn’t completely cover the buttocks while traditionally a men's jacket should be covering his rear and we loved that!).  The leather jacket has padded shoulders, a 2-button front, with narrow lapels that roll gently over the top button. The jacket with its two buttons, with the last button left open, double dart in the front, flapped pockets and double vent in the back.  In traditional Breton fashion, he uses a flat-front trouser which are also super slim fit and have a very low rise. All in all, a very modern fashionable fit. Just remember : if you wear a 3 button front jacket ... just do the middle button only ... and never button the last button in your jacket cuff.




These looks on the runway were effortlessly stylish, whether the models were going to be street jumping in a suit or gunning for the enemy in a gillet.


A man should never look shabby, he should always be perfectly groomed. The male models in the show clearly were definitely having some 007 moments. Men often dress immaculately but then forget about the grooming, the look is lost. If you don’t attend to details like that that then it won’t matter how well you’re dressed, Breton nailed it in this show.  So many shows I attend miss this.


So, clean-shaven good looks aside, what is the key to Breton's success? It’s not only about the clothes themselves but the effect they have on the wearer.  A person may say to themselves, I would never wear that extra long shirt with my jacket or these colors." Yet, it creates a whole new look, a persona that is edgy that everyone will envy. The Breton style is so attractive because he always creates clothes that make the wearer feel confident.  It's that confidence, that’s so attractive. As a woman I would wear every one of those male looks. Every one! They are the epitome of classic style with an edge. LOVE IT!



A suit – not a good suit but a very good suit – is the one garment a man can wear that can make him feel like he owns the world.  The man looking to make an investment in a suit should stick to a classic cut and going bespoke. I prefer a simple, single breasted suit because you can always dress it up or down. Double breasted ones always look shabby when opened.  Tailored isn’t just better for the fit but for function too.  When a suit fits like a second skin you can do so much more in them.


Clothes should never dress the man or overpower him. Breton has created a lovely balance in this collection, no one is overpowered.  You should see the man first and the clothes second, which is why Breton's collection allows the wearers personality to shine through.


I quite like gloves but many probably never spend more than about 45 seconds trying a pair on before making a purchase. I want to see more gloves on men that fit them beautifully. The days of wearing oven mitts on men should become a thing of the past, something we all revolution to ban. Adding gloves to some of these looks would take them to another level of sophistication. They should look beautiful but nobody should really know why – they should just be part of you.


The accessories in the show were exquisite.  They should be there but never too obvious and they were not too obvious in the show. Little details – things like amazing cufflinks, pins, belts – are so important when it comes to dressing.  They should say something about the man or woman you are and have a history behind them.


But whilst details matter, they should never dominate an outfit. If you’re nervous about accessories, paring things right back to a pocket square. You can say so much with something as a simple a pocket square. It’s a specific and precise detail which always adds a touch of understated elegance. To make sure it’s on point I suggest wearing it straight, allowing exactly 1.4 of an inch to show above the pocket.   It's always better for a man to take something off rather than to add something to their outfit.


Breton is a man who has created his own style - one that’s outside fashion. This is why his looks always are timeless.  Key to this elegance is choosing classics, using great fabrics, and paring things back and keeping things simple. That applies to causal wear too.  Stick to classics like roll necks – in cashmere because a man’s clothing should always feel soft and luxurious to the touch – and polo shirts in neutral colors and you will always look elegant. Bravo Malan! Thank you for another lovely runway. 

Posted by tammyduffy at 10:27 AM EST
Updated: Sunday, 14 February 2016 10:35 AM EST
Fish Can Be Chic


  Fish Can Be Chic


Sauðárkrókur, a utilitarian town that overlooks Iceland’s beautiful Skagafjörður, doesn’t immediately scream high fashion. But Gucci, Prada, Dior, Jimmy Choo and Nike are just a few of the names to have sent orders to this chilly corner of north-west Iceland for one of the quieter luxe trends of recent years: fish leather.

Since 1991, the family-run Loðskinn tannery has been perfecting a formula for turning fishskin into leather – a substance said to be seven times stronger than cow leather. It’s entirely sustainable, and some of the salmon leather is even machine-washable. Loðskinn is Europe’s only fish tannery, tanning around a tonne of fishskin every month, 98 per cent of which is exported and turned into luxe shoes, jackets, iPhone cases and more.




“When our technicians started trying fish leather, it would just turn into soup,” says Steinunn Gunnsteinsdottir, who works for the Tannery Visitor Centre and runs tours. The tannery is part-owned by her parents, and has employed her grandmother, uncle and brothers. “It’s an incredibly delicate, complicated process, and it took skilled technicians three years to find the right formula to create such high-quality leather. There aren’t many people who know how to do this, and we’re very protective of our method.”

The Loðskinn tannery was originally founded in 1969 to produce decorative long-hair lambskins from the many Icelandic lambs whose skin was just being discarded. One of its earliest clients was the Danish Dam company, which used dyed Icelandic lamb hair for the hair of its iconic troll dolls.

Things were going fine until 1991, when sheepskin from the new Russia flooded the market, causing prices to plummet – and forcing the tannery to look at new ways to make money. “It was a case of looking at what we have and diversifying,” says Gunnsteinsdottir. 

So, in 1995, with the secret fish-leather formula perfected, Atlantic Leather was formed as a sister company to Loðskinn, with the two companies merging last year. Today, Atlantic Leather still produces around 2,000 lambskins a month at the tannery, with longer and clipped hair, as well as reindeer skins, all of which are sold at the tannery’s shop along with their fishskin products.




“We’ve always used products that would otherwise go to waste,” says Gunnsteinsdottir. “Nothing is ever killed for the sole purpose of collecting the hide, and we only use geothermal energy while tanning the skins, making the process very eco-friendly.” 

The tannery, set in a huge warehouse, is all steam and heavy machinery. The livestock tanning – which usually takes 3-4 weeks – takes up most of the space, but one section of the factory is dominated by small strips of tactile fish leather. Some skins, such as cod, are scaly, while others have a velvety smoothness. Some are dyed in piercing blues and pinks. These slivers of leather might come from Norwegian salmon, with an almost suede-like consistency, or perch from the Nile.  

In Iceland, fish leather dates back to the 1700s, when a volcanic eruption wiped out much of the country’s livestock. Shoe designer Salvatore Ferragamo used it during World War II, when other supplies were scarce. Today, 150 million tonnes of fish are processed annually, so turning an abundant waste product into high fashion makes perfect sense. The problem is that only the very best specialist tanners can create beautiful leather rather than fish soup – and they’re not sharing the secret.


Posted by tammyduffy at 8:43 AM EST
Updated: Sunday, 14 February 2016 8:43 AM EST
Saturday, 19 September 2015
Lord and Taylor Hosts Fashion Event for Launch of New Plus Size Lines

 Lord and Taylor Hosts Fashion Event
for Launch of New Plus Size Lines
By Tammy Duffy


Lord and Taylor at the QuakerBrige Mall in Lawrenceville, NJ, unveiled two new women's plus size lines today, Two by Vince Camuto and JunaRose.  At Lord and Taylor's, "Every Woman is Beautiful Inside and Out" event,  hair consultations, fashion styling and conversations on the new line were all the buzz for the ladies who attended today.


These two new lines are designed specifically for the Plus-size woman who love fashion and appreciates a good value.  Two by Vince Camuto and JunaRose are sure to turn heads.


Arriving just last month, these feature stylish basics along with trend-driven statement pieces, no doubt women will love. The price points for both of these lines range from $40 to $125.  You’ll be hard pressed to buy just one piece.


Lord and Taylor is synonymous with bringing great design to their customers. With the launch of Two by Vince Camuto and JunaRose, they are stepping up their fashion game for their Plus-size guests.  Garth Simpson, General Manager of Lord and Taylor said, "We are expanding our plus size space in the store. We offer modern, classic and contemporary lines, to fit the needs of all of our customers tastes. Lord and Taylor prides themselves in offering a better assortment of clothing in all categories. The plus sized woman is a very important focus for Lord and Taylor. "


Janet Kreisman shopping at the event


Duffy interviewed a shopper, Janet Kreisman, during the event. Duffy asked her, "What is most important thing to you when you are buying new clothes?" Ms. Kreisman, replied," I like things to fit loose and be super comfortable. The first thing I look at is the cut of the clothing. The second thing I look at is the color. I stick to black and blues. Although some brands have pretty bright colors they are not what I like to wear. They draw too much attention. From a fabric perspective I do not like polyester. It makes me sweat and is uncomfortable. I prefer cotton, silk and natural blends. In the summer, I prefer linens."  She then grabbed the new Vince Camuto blouse and inspected it thoroughly.


In speaking to other shopper as well as the sales team at Lord and Taylor, everyone is quite pleased with the response these two new lines are having with their customers. There are over 15 new looks in the Two by Vince Camuto and over 25 looks with the JunaRose line.  


From stylish original prints to the attention to detail and fit, these lines are meant to impress. Beautiful capes, faux fur vests, jeans, blouses, dresses, dress pants, skirts and much more encompass these two new lines. The sales team at Lord and Taylor shared with Duffy that they are selling more of the JunaRose due to the additional available selection with the line at the store. These new lines bring the perfect looks for fall, fulfilling all the new fashion trends.


During today's event, Lord and Taylor invited blogger Tammy Duffy (www.tammyduffy.com/artfashion) , Hair Stylist, Ashley Porter of Great Looks Hair Salon, a multicultural salon,  in Lawrenceville, NJ  (www.nj-hair-salon.com/home) and Stylist, Denise Frederickson.  Ms. Frederickson attending workshops at FIT in NYC that focused on fashion styling.  She was an executive assistant at Goldman Sachs in the past. Currently, she currently works as a personal shopper.  


These trend-setting ladies had a chance to offer their stylish advice on makeup, what colors to wear and how to glam up ones look. The staff from Laura Mercier and NARS were also on hand to give tips on makeup and creating that new look, all women strive for.



Ashley Porter from Great Looks Salon doing a hair consultation 


Great Looks Salon, is located at 3371 Brunswick Pike, Mercer Mall & Route 1, Lawrence Township, NJ is on the cutting edge of the first true Multicultural hair salon in the area that offers traditional and express services to cater to "all walks of life.  They want to welcome you to an environment and experience that makes you feel warmth, friendship and an authentic appreciation for your patronage. Their goal is to uncover your inner beauty and allow that beauty to be as unique as you are and we welcome the diversity that is a part of your beauty and core. You will be treated like a client that is valued from the minute you walk in until you walk out. 



Click this link below to see images from the event








Posted by tammyduffy at 8:52 PM EDT
Updated: Sunday, 20 September 2015 7:29 AM EDT
Sunday, 13 September 2015
Birkin Alligator Drama







 In July, Jane Birkin publicly asked Hermès to remove her name from the brand's bestselling handbag, upset by the inhumane practices of a crocodile farm associated with the French luxury house. On Friday, Hermès issued a statement reinstating its commitment to enforcing ethical regulations with its suppliers, noting that the 68-year-old actress "is satisfied by the measures taken by Hermès":

"Following the heartfelt emotion expressed by Jane Birkin and her request for explanation, Hermès in agreement with her reiterates its firm commitment in the ethical treatment of crocodiles in its partner farms.

Hermès reasserts its commitment to implement best practice in the farming of crocodiles, working with professional crocodile farmers and their attached local communities. This is in strictest compliance with international regulations.

In consultation with local regulatory organizations and associations, Hermès is resolved to evolve its current recommendations to support the development of best standards for the entire profession. In the United States, the document of reference is the Best Management Practices for Louisiana Alligator Forming. We demand that these Louisiana practices be the reference applied by all our suppliers in the U.S.A., Texas included."

In July, PETA released a graphic video of alligators being inhumanely slaughtered in Winnie, Texas, a factory that supplies Hermès with skins that could be used to produce the Birkin bag. CEO Axel Dumas addressed Birkin's concerns with an immediate investigation. Friday's statement from Hermès noted it as an "isolated regulatory," assuring that "an audit carried out in July 2015 showed that all practices on the site are compliant. Any further irregularity will lead to Hermès immediately ceasing relations with this farm."

But PETA (an Hermes shareholder) is still wary of the allegedly mended ties. PETA Founder Ingrid Newkirk has responded to the reports:

 Jane Birkin is a good person, and we think she has been given false assurances by Hermès that it gives a hoot about animals or that what PETA witnessed was – so conveniently – an aberration in the way that it factory-farms and slaughters crocodiles and alligators.

The appalling conditions that PETA exposed are not an "isolated irregularity" at all. In the month that PETA's investigator was employed at the Lone Star Alligator Farm's abattoir in Texas, no inspectors were on site nor was there any mention of inspections, casting grave doubt on Hermès' assurances that it conducts monthly inspections. Had Hermès personnel looked, they would have seen alligators crowded into dark, filthy pits full of alligator waste and grossly inhumane methods used to kill the reptiles – yet nothing was done about it.

We believe Ms Birkin will come to realise that her good name does not belong on a bag made from the cruelly obtained skins of factory-farmed wildlife. 

Posted by tammyduffy at 12:01 AM EDT
Saturday, 12 September 2015
Coach Has A New Luxe Brand

Coach Has A New Luxe Brand


 Now there's even more reason to keep an eye on Coach during New York Fashion Week. Its first runway show on Tuesday will also see the debut of Coach 1941, the brand's new luxury line.

Since former Loewe Creative Director Stuart Vevers took the helm at Coach in 2013, the brand has been shedding its accessible, Middle America image in favor of one that's much more youthful, edgy and higher-end. Coach joined the Fashion Week calendar in February 2014, presenting a spring collection full of covetable outerwear and accessories — and followed it up with an even better offering for fall. And while those presentations helped get the attention of the fashion crowd, relatively few pieces have actually made it into stores. With the creation of a luxury line, we're hoping that will change.

The show, set to take place on the Chelsea High Line, will stream live on Coach's website. Viewers will be able to purchase the spring 2016 collection's saddlebag, designed by Vevers to honor Coach's 75th anniversary next year.

It's exciting news, but whether the new luxury line can help reverse Coach's falling sales remains to be seen.

Posted by tammyduffy at 2:42 PM EDT
Updated: Saturday, 12 September 2015 2:43 PM EDT





 When we heard that Riccardo Tisci was bringing Givenchy's show to New York this season — and that his collection would walk on the anniversary of Sept. 11 — we knew that we were in for something special. The designer's creative DNA has been shaped, in part, by his admiration of the city, and not only did he invite 1,200 local fans of the brand to the event, he also chose a riverside setting (on Pier 26 in Tribeca) that allowed for an unobstructed view of the Freedom Tower from every seat.

The venue opened just before sundown, and what awaited guests beyond the metal barricades was a well-planned, multi-sensory experience, orchestrated by artist Marina Abramović. She aimed to create something "respectful and humble" for the somber occasion, beginning with a wooden and scrap metal set constructed of only recycled materials. Performance artists were suspended on platforms against the skyline, as was a monk, whose live chanting set the pre-show mood. After the sun had fully set — a consequence of waiting for Kim Kardashian and Kanye West to arrive an hour after the scheduled start time — a gong signaled the start of the 88-look show, which wound a runway the entire length of the pier. 

A female vocalist provided the soundtrack, which began with the traditional Jewish song "Shalom Aleichem," or "peace be with you," followed by music from a mix of cultures and religions. The clothing was a celebration of Tisci's "greatest hits" from his decade at the house in a clean palette of black and white. A main focus was lingerie-like lace dresses — many that were draped or tied around the body — which had that Gothic (yet romantic) feel the designer is known for. To toughen up these sheer, delicate looks, Tisci incorporated plenty of menswear-inspired suiting pieces — some structured, others done up in fluid silk — and heavy embellishments in the form of metal hoops and chains, hanging pearls and textured leather.

Along with a selection of menswear, the drama really came out halfway through the show when a series of couture-like looks (many of which recalled Tisci's past Givenchy Couture collections) walked the runway. There were voluminous black ballgowns, dégradé feathers, cascades of fringe, impeccably layered paillettes, intricate embroidery and patchwork — each the result of painstaking attention to detail. In true Givenchy fashion, these were topped off with conceptual beauty looks, including sparkling, tribal facial jewelry, lace masks and warrior-like metal headbands.

 Link Below are photos from the show


 The casting was predictably stellar, with Tisci muses like Mariacarla Boscono, Candice Swanepoel, Jamie Bochert, Lakshmi Menon, Raquel Zimmermann and Kendall Jenner appearing in the lineup. As the models took their final walk, a haunting version of "Ave Maria" rang out, allowing the audience to soak up the final moments before Tisci took his bow.

In an industry where exclusivity is the name of the game, the powerful vibe of togetherness at the Givenchy show was touching — especially on the anniversary of the biggest tragedy in recent American history. On Friday night, it didn't matter if you were a seasoned editor in the front row or one of the curious fashion fans that lined the standing section; each guest was an equal witness to this phenomenal display of respect and hope for New York City, as well as to one hell of a beautiful show. The runway could have been easier for the models. There were several who fell during the show.

Posted by tammyduffy at 2:25 PM EDT
Updated: Saturday, 12 September 2015 3:25 PM EDT
Thursday, 6 August 2015
What is Victoria Secret's Real Secret?


What is Victoria Secret's Real Secret? 






Almost every woman and man has gone lingerie shopping. They buy for themselves, their lovers, a new romantic interest, etc. It's quite enjoyable to see men trying to negotiate their way around huge displays of pink and champagne-hued lace, or make awkward eye contact with the provocatively dressed sales girls.  


The feeling of embarrassment and fear in equal parts, while being utterly incongruous, is palpable. Even the frothy Frenchness of the word – ‘lingerie’ – seems designed to keep all decent men a good 15 feet away from the windows, lest they be accused of being risque.


It was the universal certainty that most men would rather be in a war zone than a women’s underwear store that led Californian native, Roy Raymond to set up Victoria’s Secret back in 1977. A Stanford business graduate, Raymond hit on the idea when he tried to buy some underwear for his wife and was left feeling like he was about to be put on some sort of register. What if there was a nice place that men could feel comfortable in; a shop where they could browse at their leisure without having to manically flash their wedding bands?


He opened his first store in Palo Alto, now famous for breeding 27-year-old trillionaires, but then just a suburb of a California suburb. The shop was the quintessential American vision of an English boudoir. The brand was called Victoria’s Secret after Queen Victoria - the figurehead of a notoriously repressed era. The name suggested a veil of respectability pulled over ‘secrets’ hidden underneath.

Raymond’s homage to the boudoir was all about seduction, with dark wood and red velvet sofas and silk drapes featuring heavily in the décor. However, the real genius in his idea was not the marketing to men – that actually proved the business’s downfall, more of which later – but the attempt to provide something in the middle of either joyless, functional underwear and pieces only fit for a wedding night.


At the time, such a compromise did not exist and Victoria’s Secret changed that, bringing flirty bras and delicate lace thongs in a rainbow of colours to a newly sexually liberated generation who were more than happy to invest in fun, pretty pieces that only a few people (you would hope) would ever see.

Raymond launched a Victoria’s Secret catalogue, which in pre-Internet days went down very well, and allowed the brand to reach customers across America. By 1982, he had opened another three stores in the Bay Area and the company was making more than $4m in annual sales.

And yet he was reportedly nearing bankruptcy. In marketing only to men, Raymond forgot the basic principle that most of a women’s underwear drawer will be purchased by her and not her other half. And as has been proved time and time again, men will never completely understand such female items, like when Dolce and Gabbana expressed their confusion at women's refusal to wear shape-correcting corsets all the time. (Dolce also added that: 'For me, it is impossible to see a woman in flat shoes' – try running in them, Domenico…). Alienating the main consumers of women’s underwear, i.e. women, was probably not the most sensible idea, and in 1982, Raymond sold the company to sportswear mogul Leslie Wexner for around $1m.

Wexner quickly set about correcting the mistake, while keeping the ‘English’ vibe that always goes down well over the pond (even setting up the home address as No. 10 Margaret Street – despite the headquarters being located in Ohio). His aim was to bring a touch of Anglo-Saxon class to the underwear drawers of the average American women. He toned down the catalogue so that it appealed to women as much as it did to their husbands, and cleansed the stores of the dark woods and plush sofas, replacing them with chintzy floral prints, gilded perfume bottles and neatly hung pieces in soft, flattering lighting.


Wexner’s hunch paid off. By 1995 when the brand launched its now iconic catwalk shows, featuring supermodels including Helena Christiansen and Tyra Banks, Victoria’s Secret had become a $1.9bn company, with 670 stores across the US. Today the brand control a huge 35pc of America’s lingerie market (according to Forbes), with sales over $6.6bn in 2013.

Sadly, despite his original foresight, Raymond did not share in this success. After staying on as president for a year, he left to form another retail and catalogue company, this time in children’s clothes. His brand My Child’s Destiny was declared bankrupt within two years, leaving Raymond personally liable for its debts.


 The Raymonds lost two homes and their cars. In 1993, after another failed business attempt – this time a children's bookshop – the couple divorced. In August that year, Roy Raymond jumped to his death from San Francisco’s Golden Gate Bridge. 


As far as Victoria's Secret went, Raymond’s instinct was spot on, but his implementation lacked the understanding of his successor, leaving him to become a cautionary tale for entrepreneurs. However, his legacy lives on: thanks to Raymond, right now there are several of the world’s highest paid supermodel’s preparing to strut down a catwalk in little more than feathers and Swarovski crystals alongside Taylor Swift and Ariana Grande in a televised production that draws in almost 10 million viewers globally.


 In 2017, it will mark the 40th anniversary for Victoria Secrets. One can only hope they create a new line that has RR initialed in it somewhere to bring homage to the man who started it all in 1977, Roy Raymond.  





Posted by tammyduffy at 6:24 AM EDT
Updated: Thursday, 6 August 2015 6:24 AM EDT
Wednesday, 1 April 2015
Manolo Blahnik collaborates with FALKE

Manolo Blahnik collaborates with FALKE 


Luxury footwear brand Manolo Blahnik is teaming up with FALKE, the German sock manufacturer, to produce a limited run of special edition socks designed by Manolo. The capsule collection consists of three styles of unisex socks including ribbed heather grey with pink pompoms, inspired by the decorative curtains in Spanish homes; light pink with fuchsia spots, inspired by polka dot dresses which Manolo’s mother used to wear; and ivory, inspired by Manolo’s memories of watching his family play tennis. This more sporty sock features an embroidered pink quote which reads ‘Keep Going’; the designer’s favourite phrase which he often uses when asked what his life motto is. To celebrate this special collaboration Manolo has also brought on board Because magazine, edited by Caroline Issa, which will sell the socks exclusively via the magazine’s e-shop. The socks will be sold exclusively online at becauselondon.com priced at £25.


Story from Fashion Beauty insight 


Posted by tammyduffy at 7:27 AM EDT
Updated: Wednesday, 1 April 2015 7:28 AM EDT
Saturday, 14 March 2015






By Tammy Duffy



As an entrepeneur one always looks for ways to get the most out of your money.  Being frugal is a way of life and a recipe for success.  During one of my trips to Wegman's market, I came across a brand of cosmetics called, e.l.f.


e.l.f is a brand that fits the needs of all women. There are a multitude of products available in the line. Many of the products are below $3. The first products I purchased were:lip primer & plumper, wrinkle refiner, eyeliner and shadow stick, make-up mist and set, cream eyelier, waterproof lengthening and volumizing mascara and some flawless eyeshadow. I loved all of the products. The mist allows your make-up to last all day. I finally found a mascara that does not flake or run and it only cost $3.

Now, mind you, like any brand of cosmetics, you will find something you might not like. However, this is few and far between.  When you do find something you do not like, you do not feel so bad, because you are only out a few dollars, not $20 or even hundreds of dollars.

Their web site demonstrates their full line. Its quite extensive.  Other products I have tried and really like are: the flawless foundation, clear brow & lash mascara, perfect blend concealer, golden bronzer and their smugpots. Their brushes are to die for as well and they are priced from $2 to $6.




e.l.f. Cosmetics was founded by Joseph Shamah and Scott Vincent Borba in  2004. Shamah and Borba met at a party in 2002.  Shamah was a 23-year-old NYU business student. Borba was a 31-year-old LA beauty-industry veteran, responsible for previously launching brands such as Hard Candy cosmetics. Both were enthusiastic about an inexpensive, high-quality cosmetics line for women, and decided to form a company together. A few days after the party they sat down to brainstorm, and a business plan was created within months. Borba claims the idea originated from seeing women with expensive cars such as BMW's and Mercedes Benz’s buying bargain-price cosmetics at 99-cent stores in Los Angeles.


e.l.f.(short for Eyes Lips Face) Cosmetics was officially launched in NYC in June 2004, also with the assistance of Shamah's father Alan. They continue to sell high-quality cosmetics at $1, $3, and $6 price points.





The company started with only 13 makeup products, but has since developed more than 300 products that include bath products, skin-care products, mineral-based makeup, professional tools, eyeliners, lipsticks, glosses, blushes, bronzers, brushes and mascara, and more. Most items cost $3. The variety of e.l.f. products allows the company to target a demographic with a broad age range, from teenagers to women in their 40s and 50.


In June 2007, e.l.f. launched Ask Achell, a beauty blog and advice column that touts products (not only e.l.f.) and talks about celebrity sightings. Since then, the length of customer visits to the website has tripled. All product pages on the site host a "chat now" button that lets customers connect directly with one of the company's in-house professional makeup artists. The site hosts a "virtual makeover lab", where customers can digitally test products on models or their own photos.  Customers can create a personal profile, publish and comment on blogs, converse with other customers, and access a beauty encyclopedia.  They can also create a "beauty profile", and are recommended e.l.f. products according to their skin type, hair and eye colors, and typical beauty regimen. Also included is the option to create a wish-list that connects to Facebook, or view educational web videos on makeup techniques and styles.  The website currently includes over two million members.


e.l.f. frequently hosts online events, and since 2010 has asked customers of all ages and ethnicities to submit to a casting resource to select a yearly model-representative for the brand. Four selected individuals are brought to New York City to receive makeovers from Achelle Dunaway, e.l.f.'s Creative Director and lead makeup artist, as well as participate in a photo shoot. There are various cash prizes for nominees, and the winner is dubbed "face of e.l.f.


They are great products at great prices. You can find them at many stores. In my local area they are sold at Wegman's and CVS among others.  


The link below gets you to their online shop.




Posted by tammyduffy at 1:23 PM EDT
Updated: Saturday, 14 March 2015 1:27 PM EDT
Friday, 27 February 2015
The Price Was Right

The Price Was Right


By Tammy Duffy





I love estate sales. The ladies of our world who never married have the most wonderful art collections and items that gals like me ooze over. I just obtained this suit from a recent estate sale. The estate sale was that of Virginia McDavid Goodson. This Zang Toi cashmere and fur suit was owned by Virginia McDavid Goodson, purchased for her by her then husband, Mark Goodman. Do these names ring a bell?   Mrs Goodson was Miss Alabama 1953 and 3rd runner up for Miss American in 1954.  She went on to marry Mark Goodman, THE game show producer of The Price Is Right, Matchgame, etc.  Virginia lived a life filled with luxury. This suit if bought new would be several thousand dollars in price. I did not pay that. The cashmere and mink on this is suite are exquisite.  One just feels RICH when you put it on. I paid.......$91.00.  Yep....under $100. A girl just has to feel awesome when you get a deal like this!!!  Virginia is still alive in Birmingham. I now own the suit and its in perfect condition.  Does this make me a beauty queen because it was owned by one? A Gamergirl? Will I feel compelled to bellow, "Come on Down, You are the next contestant on the Price is Right." when I wear it?  The Price was Right for this collector from NJ.

Posted by tammyduffy at 6:51 AM EST
Updated: Friday, 27 February 2015 6:53 AM EST

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